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Marketing Development Assistance MDA for Reimbursement of Export expenses
Impex Solution
404,Navjivan Bldg, 121/127 Kazi Syed St,Masjid (W), Mumbai - 400 003,India.
Tel : 2345 38 38 & 2346 38 38 Fax : 91 22 2345 3737 M : 9820034262
Web : impexsolution.com
Email : impexsolution@vsnl.net
impexsolution@yahoo.com

Sub :Marketing Development Assistance MDA for Reimbursement of Export expenses

The Government of India has an excellent Marketing Development Assistance package for Exporters. The guidelines have just been revised, and are more attractive than ever before.

Important Highlights of the scheme are as follows
1 Attractive Marketing Development Assistance (MDA) for participating in Fairs/Exhibitions/Buyer-Seller Meets abroad which is available from the Ministry of Commerce & Industry, Government of India will be made available on a first-come-first-serve basis. To Export Houses, Trading Houses, Star Trading Houses and Super Star Trading Houses shall be and Non Export House
2 Assistance is available for Air Travel, Stall Cost, Publicity Material, Advertisement abroad for the
purpose of participation in Fairs/Exhibitions/Buyer-cum-Seller Meets abroad.
3 Cash subsidy is available from Government to Exporting companies with FOB Value of Exports more than 5 Crore during the preceeding financial year would be eligible for individual sale cum study tour(s) with MDA assistance financial year would be eligible for individual sale cum study tour(s) with MDA Assistance for tour starting on and after 28/11/2001The applicant has to inform their plan 45 days in advance.
4 All exporters for bonafide overseas marketing promotion activities to explore new markets for
export of their specific product(s) and commodities from India in the initial phase are eligible for
assistance under MDA scheme in undertaking following activities abroad:

A. Sale cum Study Tour
B Participation in Trade fairs/EXhibitions
C Publicity through Printed materials
5 Maximum number of permissible sale cum study tours and/or participation in fairs/exhibitions are two in a financial year. One additional activity, either sale cum study tour or participation in trade fair/exhibition in the Latin American Countries would also be permissible in a financial year.
6 Recognized export/trading houses by the DGFT would be provided assistance through Ministry of Commerce & Industry, Government of India will be made available on a first-come first-serve basis.
7 REQUIREMENT OF

A Sale cum Study Tour
B PARTICIPATION IN TRADE FAIRS/EXHIBITIONS
   

Please give following Details/Documents to enable us to process your application.

01 NAME OF COMPANY/FIRM
02

ADDRESS OF THE CO./FIRM
(REGISTERED OFFICE IN CASE OF LIMITED COMPANIES AND HEAD OFFICE FOR OTHERS)

 

  TELEPHONE Nos.
  FAX Nos.
  E-MAIL ADDRESS
     
03 NO. & DT. SSI REGISTRATION/INDUSTRIAL LICENCE/IEM/OTHERS (SPECIFY)
  ISSUING AUTHORITY
     
04 EH/TH/STH/SSTH/CERTIFICATION No.( FOR GOVT. RECOGNISED EXPORT HOUSE ONLY)
  DATE (DD/MM/YY)
  VALID UPTO (DD/MM/YY)
     
05 DETAILS OF THE PROPRIETOR /PARTNER/DIRECTOR TO BE GIVEN IN THE FOLLOWING MANNER WHO WILL SIGN TH EAPPLICATION
  (1) (A) NAME (MR/MRS/MISS)
  (B) FATHER'S NAME
  OR (B) HUSBAND'S NAME
  (C) RESIDENTIAL ADDRESS
  (D) RESIDENTAIL TELEPHONE
  (E) E-MAIL ADDRESS
     
06 DETAILS OF THE PERSON WHO IS PROPOSED TO BE DEPUTED ABROAD FOR THE SALES OR SALES CUM STUDY TOUR . TO BE GIVEN IN THE FOLLOWING MANNER :
  (1) (A) NAME (MR/MRS/MISS) :  
  (B) FATHER'S NAME :  
  OR (B) HUSBAND'S NAME :  
  (C) RESIDENTIAL ADDRESS :  
  (D) RESIDENTIAL TELEPHONE :  
  (E) E-MAIL ADDRESS  
     
07

Details of Past Export Performance for last 3 Licensing Year.

1 Period 01.04.98 To 31.3.99 01.04.99 To 31.03.00 01.04.00 To 31.03.01
2 Description      
3 FOB Value      
4 Coutrywise      
     
08

Name of Countries to be visited.

1 Coutrywise No of days Arrival Date Departure Date
2        
3        
4        
     
09

No of Proposals already submitted in the same financial year.

1 Coutrywise No of days Arrival/Departure Dt Fair/Exhibiton Participation
2        
3        
4        
     
10

Detail of sales tour to same country/countries earlier conducted with MDA assistance

1 Coutrywise No of days Arrival/Departure Dt Fair/Exhibiton Participation
2        
3        
4        
     
11 Two Self Certified copies of :
A IDetails of participation in the past with MDA assistance in the same trade fair/exhibition
B Export house/trading house certificate, if applicable.
C SSI registration certificate issued by the concerned Directorate of Industries, if applicable.·
D Legible photocopy of passport highlighting the entries about departure from and arrival into
India and also the countries visited. In case, passport does not have arrival/departure dates
regarding visits to various countries, some documentary evidence such as Hotel Bills, Boarding
pass, lodging pass etc. be submitted.
E Self certified copy of receipts/bank advice etc., evidencing payment(s) made.
F Brief report about the participation and achievements.
G Original air ticket/jacket used during the journey. If Original air ticket/jacket is lost, a
legible photocopy of the same alongwith a certificate from the concerned airline indicating
following may be sent:

1 Name of the traveler
2 Ticket number
3 Flight no.
4 Date of departure from India
5 Sectors/countries visited
6 Class in which travelled
7 Economy excursion class fare for sectors/countries visited.

7C REQUIREMENT FOR Publicity through printed material
· · Copy of the publicity material, self-certified.
· · Self certified copy of the invoice.
· · Self certified copy of receipt/ bank advice etc., evidencing payments made.
· · Copies of quotations from printers, self certified.
H Claim form received after 3 month of return to India or wherein the deficiencies in the claim as intimated by the concerned EPC, FIEO etc., are not fully completed within 30 days of the date of directions given in this regard by the concerned Ministry of Commerce & Industry, Government of India etc., would not be entertained and rejected.

 

12 10(Ten) big size letterheads Duly signed by Prop/Partner/Director with Designation stamp on right side base corner.
   
13 A cheque of Rs.5000/- being our Advance service charges Favouring Bigis Impex Consultancy Out of 10% of Total Service Charge On Cheque received
   
14 Proprietor/Director/Partner
rubber Stamp
   

If you have any queries please feel free to call or fax us.

Thanking you,
Yours faithfully,
Impex Solution

Auth Sign (BHARAT PAREKH)


 

Marketing Development Assistance CODE For Export Promotion Efforts

Government of India,
Ministry of Commerce & Industry,
Department of Commerce
(E&MDA Division)

Udyog Bhavan, New Delhi-110011
June, 2001

CONTENTS
   
1 Eligible activities
2 Administration of the scheme
3 Assistance to individual exporters
4 Sale-cum-Study Tour
5 Participation in trade fairs/Exhibitions
6 Publicity through printed material
7 Documentation for reimbursement of assistance to Exporters
  7-A.  For Sale-cum-study tour
7-B.  For participation in trade fair and exhibition
7-C.  For Publicity through printed material
8 Examination of claims and reimbursement of assistance
9 Consortium Marketing Approach Abroad
10 Assistance to Export Promotion Councils
11 Financial assistance to contest CVD/AD cases initiated abroad
12 Focus-LAC Programme
13 Approved Organisations/Trade bodies
14 Pattern of Assistance to grantee/approved organizations other than EPCs
i) To IIFT, IIP, IDI and ICA
ii) To ITPO
iii) To Other approved trade bodies
15 Adhoc Grant-in-aid
   


ANNEXUREs
   
i Application form for sales cum study tour
II Application form for participation in trade fair/exhibition
III Application form for production of publicity material
IV Sample approval letter
V Claim form for Sale-cum-Study Tour
VI Claim form for participation in trade fairs/exhibitions
VII Claim form for production of Publicity material
VIII Verification note for perusal of MDA Committee
IX Proforma for opening of warehouse/foreign office in LAC Region
X List of Export Promotion Councils
XI List of approved Organisations who can sponsor proposals from their members
XII List of other approved Trade Bodies.
XIII Application form for recognition as an 'Approved Organisation/Trade Body'42.
 
How the Government of India helps ?

The Government of India has an excellent Marketing Development Assistance package for Exporters. The guidelines have just been revised, and are more attractive than ever before. Important Highlights of the scheme are as follows:
Attractive Marketing Development Assistance (MDA) for participating in Fairs/Exhibitions/Buyer-Seller Meets abroad which is available from the Ministry of Commerce & Industry, Government of India will be made available on a first-come-first-serve basis.

Export Houses, Trading Houses, Star Trading Houses and Super Star Trading Houses shall be provided MDA assistance through FIEO.

Other exporters (Non-Status Holders) of Engineering goods would be provided MDA assistance through EEPC.
Assistance is available for Air Travel, Stall Cost, Publicity Material, Advertisement abroad for the purpose of participation in Fairs/Exhibitions/Buyer-cum-Seller Meets abroad. Please contact your nearest EEPC office for details.

MARKETING DEVELOPMENT ASSISTANCE

1 Export promotion continues to be a major thrust area for the Government. To facilitate various measures being undertaken to stimulate and diversify the country's export trade, Marketing Development Assistance scheme with the following activities is under operation in the Department of commerce:
   
(a)  Individual sales cum study tours abroad by exporters
(b) Individual participation in trade fairs, exhibitions and buyer cum seller meets abroad by exporters
(c) Export Promotion Council's sponsored trade delegations, study teams, fairs, exhibitions and buyer cum seller meets abroad
(d) Export publicity and advertisement abroad by EPCs and exporters
(e) Development and promotional activities for export promotion efforts undertaken by the Export Promotion Councils and other Grantee Organization
(f) Contesting Countervailing Duty and Antidumping Duty cases abroad
(g) Any other development or promotional activity which is considered conducive to promote the export of Indian products and commodities.
2 The utilization of assistance is administered by the MDA Division of the Department of Commerce. Product specific Export Promotion Councils, Commodity Boards and other Grantee organization are eligible for MDA assistance for development and promotional activities to promote exports of Indian products. All exporters are eligible for Marketing Development Assistance in exploring markets and stimulating and diversifying exports of Indian products and commodities through activities like sales cum study teams, participation in fairs, exhibitions and buyer cum seller meets, advertisement in foreign media and bringing out publications, publicity material, product catalogues etc. for use abroad.
3 MDA allocations/budgets of approved Export Promotion Council and other Grantee Organization including specific special development and promotional projects from EPCs and approved organization are finalized in annual meetings with the respective Export promotion Councils and Grantee organization which are chaired by additional Secretary and Financial Adviser of the Deptt. Of Commerce. Proposals for adhoc grants for export promotion activities, which are considered helpful to promote exports of Indian products and commodities are examined by the MDA Division and decided with the approval of Additional Secretary in-charge of the MDA in the Ministry. MDA Committee under the Chairmanship of Director (MDA) IN THE Department of Commerce with Deputy Secretary(Finance), Deputy Secretary / Director from one Commodity Division on annual rotation basis as members and Under Secretary (MDA) as Member Secretary also functions to consider and approve the proposals for reimbursement of MDA assistance to individual exporters for eligible export promotion activities abroad on receipt of specific recommendations from FIEO, EPCs and Grantee organization in a prescribed format. Proposalsfor grant of MDA assistance referred to by the concerned commodity / administrative Division's in the Department of Commerce, Ministry of Textile etc. within the overall allocation decided in the annual budget meetings with the Export Promotion Councils / Grantee Organization are examinedand approved by the MDA Division in consultation with Finance Division of the Ministry. Proposals received from concerned EPC(s) for assistance to contest antidumping and countervailing duty proceedings initiated abroad are considered by a specific Committee constituted in this regard under the Chairmanship of Adds. Secretary and Financial Adviser.
4 The various eligible export promotion activities and terms and conditions applicable a availing Marketing Development Assistance against them are as under:
   
4A Direct assistance to individual exporters for export promotion marketing activities abroad:
4A.1 Eligible activities

i. Individual sales cum Study Tours / Trade Delegations
ii. Individual participation in fairs / exhibitions / buyer-cum-seller meets
iii. Publicity and / or advertisement
4A.2 Permissible limits

i. Sale cum Study Tours and participation in fairs, exhibitions etc. -Maximum three combined events in a financial year i.e. either two sale tours and one participation or one sale tour and two participation. One additional sale tour or participation in fair / exhibition etc. would also be permissible in the Latin American Countries.
ii. Publicity / Advertisement Maximum of RS 50,000/- in a financial year.
4A.3 Eligible items of expenditure

i. Sales Tours : Air travel in economy class
ii. Participation in fairs- Air travel in economy class and / or rent of built up stall including electricity and water charges.
iii. Publicity and advertisement- Production cost of publicity material and expenditure on advertisement.
4A.4

Funding pattern

i. Sales Tours and fair participation. 90% for SSI exporters and 75% for other than SSI exporters of the total cost of eligible item of expenditure with upper ceiling of RS 60,000/- for Sales Tours and RS 1,10,000/- for participation in fairs. The upper ceilings for the Latin American Countries are RS 90,000/- for sales tours and RS 1,40,000/- for participation in fairs.

ii. Publicity and Advertisement
25% of the cost of production of publicity material and expenditure incurred on publicity / advertisement with upper ceiling of RS 50,000/- in a financial year.

 

4A.5 Funding Channels

i. Through Federation of Indian Export Organization, New Delhi and its regional offices for recognize Export/Trading Houses. ii. Through EPCs, Commodity Boards and other Grantee Organizations for Non recognized Export/Trading Houses and having aggregate exports of RS 2 crores and above over the last three financial years. For exporters with ISO -9000 series Certificate(s), this aggregate limit would be RS 1 crore and above per annum. iii. By the Export Promotion Councils and other Grantee Organization from the MDA budget approved for them on annual basis for non recognized Export/Trading Houses with aggregate exports being lower than those mentioned in
4A.5

(ii) above
4A.6 General conditions applicable for availing MDA assistance

a) For sales and study tours and trade delegations:

i. The tour shall be to a minimum of three countries with a minimum 6 days stay excluding the journey period except to countries in North and South America and the LAC region where in single country tour is also permissible with a minimum stay of four days. Exporters from NE States can also undertake single country sale cum study tour(s) to Bangladesh and /or Myanmar with a minimum stay of four days. One of the permissible visits outside LAC region can also be on single country basis with a minimum stay of 4 days.

ii. Assistance would be permissible to one permanent employee / Director / Partner / Proprietor of a Company for air travel in economy class by Air India. Air travel by airlines other than Air India would be permissible provided that their airfare in economy class is not higher than Air India and with a cut of 10% on payable airfare with maximum ceiling of RS 81,000/- for Latin American Countries and RS 54,000/- to other countries on airfare.

iii. All applications much be received in FIEO / EPCs/ Commodity Boards / Grantee Organization with a minimum of 14 days clear advance notice. The date of submission / receipt of application in FIEO / EPCs etc. and date of commencement of journey would be excluded while calculating advance notice period. iv. For the second sales tour or fair participation in a financial year outside LAC region, a 5% growth in exports during the preceding year over the year before last year is required. For activities in the LAC region, condition of 5% growth in export would not be applicable.

iii. All applications much be received in FIEO / EPCs / Commod:

v. The Company shall not have been charged / prosecuted / debarred / blacklisted under export and import policy of India or any other law relating to export and import business. vi. Maximum MDA assistance shall be inclusive of MDA assistance received from all Government Bodies / FIEO / EPCs / Commodity Boards / Guarantee Organization etc.

(b) For participation in fairs, exhibition and buyer cum seller meets

i. No objection / Waiver certificate from ITPO would be required for participation in fairs, exhibitions etc. wherein ITPO is arranging National participation.

Ii. All other conditions applicable for sales tours etc. mentioned under para 4A. 6(a) except (i) therein, would apply.

(c) For publicity, advertisement etc.

i. A clear 14 days advance notice period is maintained excluding the date of submission / receipt of application in FIEO / EPC / Commodity Board and the date of printing of the publicity material / insertion of advertisement abroad.

Ii A copy of the publicity material / advertisement abroad is to be submitted alongwith the claim.

iii. Quotations from a minimum of three printers are to be obtained. The grant will, however, be allowed on the lowest quotation only subject to the ceiling mentioned above.

iv. The Company shall not have been charged / prosecuted / debarred / blacklisted / under investigation under export and import policy of India or any other law framed by the Govt. of India relating to export and import business.

v. Maximum MDA assistance shall be inclusive of MDA assistance received from all Government Bodies / EPCs / Commodity Boards / Authorities etc. for publicity, advertisement abroad in a financial year.
4A.7

Documentation

(a) For sales tours, trade delegations etc

i. Application duly completed and signed in the prescribed format (Annexure-I) shall be submitted by the exporter to the concerned FIEO / EPC / Grantee Organization giving clear 14 days advance notice.

Ii Concerned Grantee Organization (FIEO,EPC etc.) on receipt of application shall examine and issue approval letter to the exporter preferably within 5 working days of the receipt of the application form in the prescribed format (Annexure II).

iii. Claim alongwith the declaration duly completed shall be submitted by the exporter to the concerned Grantee Organization (FIEO, EPC etc.) in the prescribed format (Annexure III) alongwith under mentioned papers immediately after completion of activity but positively within 3 months of their return to India:
· Bill for payment and pre-receipt as per Annexure IV. Self-certified copy of Export House / Trading House Certificate, if applicable. · Self-certified copy of SSI registration issued by the concerned Directorate of Industries, if applicable. · Legible photocopy of passport highlighting the entries about departure from and arrival into India and also the countries visited. In case passport does not have arrival / departure dates regarding visits to various countries, some documentary evidence such as Hotel Bills, Boarding pass, lodging pass etc. be submitted. Original air ticket / jacket used during the journey. If Original air ticket / jacket is lost, a legible photocopy of the same alongwith a certificate from the concerned airline indicating following may be sent:
a) Name of traveler
b) Ticket number
c) Flight no.
d) Date of departure from India
e) Sectors / countries visited
f) Class in which traveled
g) Fare in economy class for approved sectors / countries. CA certificate certifying the FOB export figures during the last three financial years, year wise. · Brief report on results achieved.

(Iv) Claim form received after 3 month of return of India or wherein the complete details etc. has not been provided within 3 months of return of India after completion of activity would not be entertained ordinarily.

(b) For participation in fairs, exhibitions, buyer-cum-seller meet

(i) Application duly completed and signed in the prescribed format (Annexure-V) shall be submitted by the exporter to the concerned FIEO / EPC / Grantee Organization giving clear 14 days advance notice.

(Ii) Concerned Grantee Organization (FIEO, EPC etc.) on receipt of application shall examine and issue approval letter to the exporter preferably within 5 working days of the receipt of the application form in the prescribed format (Annexure VI).

(iii) Claim alongwith the declaration duly complete shall be submitted by the exporter to the concerned organization (FIEO, EPC etc.) in the prescribed format (Annexure VII) alongwith under mentioned papers immediately after completion of activity but positively within 3 months of their return to India after completion of activity :
· Bill for payment and pre-receipt as per Annexure-IV. · Self-certified copy of Export House / Trading House Certificate, if applicable.
· Self-certified copy of SSI registration issued by the concerned Directorate of industries, if applicable.
· Legible photocopy of passport highlighting the entries about departure from and arrival into India and also the countries visited. In case passport does not have arrival / departure dates regarding visits to various countries, some documentary evidence such as Hotel Bills, Boarding pass, lodging pass etc. be submitted.

· Original air ticket / jacket used during the journey. If Original air ticket / jacket is lost, a legible photocopy of the same alongwith a certificate from the concerned airline indicating following may be sent
: a) Name of traveler
b) Ticket number
c) Flight no.
d) Date of departure from India
e) Sectors / countries visited
f) Class in which traveled
g) Fare in economy class for approved sectors / countries.
· CA certificate certifying the FOB export figures during the last three financial years, year wise. · Brief report on results achieved.

(Iv) Claim formreceived after 3 month of return to India or wherein the complete details etc. has not been provided within 3 months of return to India after completion of activity would not be entertained ordinarily.
(v) Self certified photocopies of receipt, bank advice etc. for payment towards space rent, water and electricity charges.

(Vi) No objection / waiver certificate from ITPO, if participated in a fair independent of ITPO wherein national participation was arranged by ITPO. 4A.7(c) For publicity / Advertisement etc. (i) Application duly completed and signed in the prescribed format (Annexure-VIII) shall be submitted by the exporter to the concerned FIEO / EPC / Grantee Organization giving clear 14 days advance notice.

(Ii) Concerned Grantee Organization (FIEO, EPC etc.) on receipt of application shall examine and issue approval letter to the exporter preferably within 5 working days of the receipt of the application form in the prescribed format (Annexure-IX).

(iii) Claim alongwith the declaration duly completed shall be submitted by the exporter to the concerned organization (FIEO, EPC etc.) in the prescribed format (Annexure-X) alongwith undermentioned papers immediately after completion of activity but positively within 3 months of their return to India after completion of activity:
· Bill for payment and pre-receipt as per Annexure-IV.
· Self certified photocopy of Export House / Trading House certificate, if applicable.
· Copy of publication / advertisement, self certified.
· Self certified copy of invoice.
· Self certified photocopy of receipt / bank advice evidencing payment made.
· Copies of quotations from three printers, self certified. · CA certificate certifying FOB export figures during last 3 financial years, year wise.

(Iv) Claim form received after 3 months of bringing out of the publication or insertion of advertisement in media etc. or wherein the complete details etc. has not been provided within 3 months of bringing of the publication / insertion of advertisement in media, shall not be entertained ordinarily.